The Rockfish Blog

Thought leadership, work & happenings from around our offices

Announcing the Banfield State of Pet Health 2013 website

Rockfish and its client Banfield Pet Hospital is proud to announce the launch of the State of Pet Health 2013 website experience. Banfield, the world’s largest veterinary practice, released its annual State of Pet Health report last week. The one-of-a-kind report, compiled by the Banfield Applied Research & Knowledge (BARK) team, analyzed data collected in 2012… Read More

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Meet Rockfish Atlanta SEO expert Topher Kohan

Topher Kohan recently joined the Rockfish Atlanta office as Associate Director of Search. He previously worked at CNN, where he was the in-house SEO coordinator for the company’s digital news properties, including CNN International, HLNtv.com, CNN Mexico and iReport. We chatted with Topher to get to know a little more about him, from what gets… Read More

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How brands can use Instagram’s new tagging feature

Last week, Instagram announced the launch of a new tagging feature and photo stream called “Photos of You.” This feature allows users to tag others by including their Instagram handles within the  photo itself, as opposed to tagging them in a photo’s caption – the only option available prior to this update. Photos that have… Read More

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Rockfish wins 5 top Communicator Awards

Rockfish is proud to announce it has received honors for 14 entries in the 19th annual Communicator Awards. The wins include 5 Awards of Excellence (Gold) and 9 Awards of Distinction (Silver), and represent work across mobile, website and video platforms and industries as diverse as consumer packaged goods, government, education and more. The Communicator… Read More

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Five Search Thought-Starters from PubCon

I spent last week in New Orleans attending and presenting at PubCon. Melyssa St. Michael, VP, Strategy & Emerging Media, and I presented in a total of four sessions during the three-day event. While  there were many new insights and ideas shared throughout the week, here are the five key learnings that resonated most with… Read More

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Mobile-First Responsive Web Design

We previously wrote about changes in workflow and basic techniques of responsive web design, so now let’s dive into something more challenging: optimizing website performance for mobile. While we’re adding complexity, let’s go ahead and add a dash of legacy browser support as well. This may seem like an odd mix of requirements, but let’s… Read More

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Rockfish named Official Honoree in The Webby Awards

Rockfish is proud to announce it has been named an Official Honoree in the 17th Annual Webby Awards in the Shopping – Tablet category for its work on the Sam’s Club App for iPad, designed and developed on behalf of its client Sam’s Club. (View or download the app here.) In addition to the Nominees, The… Read More

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Meet Rockfish at PubCon New Orleans, April 22-25

  PubCon New Orleans is just around the corner, and Rockfish will be presenting throughout the internationally recognized social media and optimization conference. PubCon draws together experts in digital marketing specialties, including search engine optimization, social media marketing, online reputation management and more, to offer presentations and training on how to do online business better.… Read More

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Rockfish wins in mobile, web and video at IAC and ADDY Awards

Rockfish is proud to announce recent wins at two awards shows: • Rockfish received six awards at the Internet Advertising Competition. The awards reflect Rockfish expertise across industries (these wins represent work within healthcare, pet care, restaurant and government) as well as our agility in executing projects on multiple digital platforms, from mobile to web to video. Congratulations… Read More

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